I guess, after the first five movies, the movie makers did get the point. I mean, even the posters for the first five movies (expect the first movie) weren't earth-shatteringly different.
So, how do the geniuses respond? They make another Harry Potter movie, which of course is the same stuff repeated again. And to make it 'different', they change the posters from their earlier concept of "3 expressionless dorks in the foreground with blue, scary backdrops" to "Lots of serious looking (read constipated) weirdos brandishing wands, posing in designer clothes (of course) with blue, scary backdrops".
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